Friday, September 24, 2010

Super segmentation

Not satisfied with Junior Horlicks and normal Horlicks and a few other variants, there is now a super segmentation in the junior Horlicks segment with Horlicks 1, 2 and 3.

Not sure whose great idea this is, but Complan has followed suit too (or perhaps it is the other way round) with super segmentation variants in its range too.

Perhaps a way to capture the market in 2 kids households - by making them buy different (and hence more) packs?

Whatever the trick, not sure how many will fall for their tricks? Will it make a difference? One pack will get over faster, 2 packs will take twice the time, so will it really help? Is this just a me-too syndrome for both these drinks? Or will people end up getting more confused and buy Boost?


Kavi said...

Are these signs of growth or is it retardation !?!

Raam Pyari said...

hmm..yes...but in todays world when each parent wanst the best for their kids..i think this might work.