Thursday, June 21, 2012

Business within business

The internet is a funny place. Traditional businesses get broken up at times, while at other times, there are business centered around seemingly disparate entities, but creating what can be pretty close to a "traditional" channel. The restaurant business seems to be one such.

Like asset stripping, it looks like the restaurant business is slowly being stripped off into many components.
 
Earlier, you would select a restaurant, go through the menu, order food, pay for it and depending on how you like it or your range of choices, would return. If it was close to your place, you would go keep its card safe, call them and they would deliver food.
 
Now, depending on what you choose, there are many others who help you in this process. First of all, you can go to a burrp.com and get a review of any restaurant before you visit. Earlier, it was just friends (it still remains so), but there is another option at burrp.
 
Then to book a seat, you go online and bookurtable.com. Yes, it is as simple as that and it does work - it worked quite neatly the one time I tried it.
 
Want to see the menu online? There is zomato for one. Or sites like justeat.in where you can get almost all of those services.
 
I also spotted a service called delyver which just delivers food (flowers, cakes whatnot)  - from those restaurants (and other businesses) they have tied up with.     
 
Interesting no? Who would have thought that there are so many separate parts to running a restaurant business - though it is obvious on the face of it…
 
Will these services make revenue enough to see them through? And whether these are "temporary" as opposed to "permanent" businesses? And whether the customer fickle minded as he or she is, see enough value in these services enough to return to them?
 
Wondering how many such businesses can be stripped? Shirts for one, can surely be. Order fabric online, a chap comes home and measures you, and then the shirt is stitched and finally delivered at your place. thestiffcollar also does the part of shirt design/size selection and delivery minus the fabric and measurements.

1 comment:

Vikash Harlalka said...

I take it that this post was entirely about India. Here in the U.S. we have seamlessweb which is very popular for getting reviews and food delivery from restaurants. My batchmate from IIMA, Amey Asuti, has started something similar in India, called Tastyplex.

- Vikash Harlalka